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Must Psychologists Change the Way They Analyze Their Data?

πŸ“„ Original study
Bem, Daryl J, Utts, Jessica, Johnson, Wesley O β€’ 2011 Modern Era β€’ methodology

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Plain English Summary

When Wagenmakers and colleagues claimed a Bayesian reanalysis of Bem's precognition experiments showed no evidence for psi, Bem fired back. The crux? It all comes down to your "prior" β€” the assumptions baked into the math before looking at data. Wagenmakers used a broad prior placing 57% probability on huge effect sizes, which Bem's team called absurd. Swap in a realistic prior based on known effect sizes, and the result flips dramatically: from zero evidence to a Bayes factor of 13,669 β€” enormous support for psi. The unsettling takeaway: prior assumptions can completely reverse your conclusions.

Research Notes

Key document in the Bem FTF statistical debate. Shows how prior choice flips Bayesian conclusions from null support (Wagenmakers' Cauchy: BF = 0.63) to extreme psi support (knowledge-based: BF = 13,669). Speaks directly to Controversies #2 and #10.

A reply to Wagenmakers et al. (2011), who argued that a Bayesian reanalysis of Bem's (2011) nine precognition experiments yields no evidence for psi. Bem, Utts, and Johnson contend that Wagenmakers et al.'s diffuse Cauchy prior is unrealistic, placing 57% probability on effect sizes >= 0.8 and triggering the Lindley-Jeffreys paradox. Using a knowledge-based normal prior (90th percentile of |d| at 0.5, informed by known psychological and psi effect sizes), the combined Bayes factor across all nine experiments is 13,669 with posterior P(H0) = 7.3 x 10^-5 β€” extreme evidence for psi. The authors argue Bayesian methods are valuable but contain hidden traps when priors are poorly specified.

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πŸ“‹ Cite this paper
APA
Bem, Daryl J, Utts, Jessica, Johnson, Wesley O (2011). Must Psychologists Change the Way They Analyze Their Data?. Journal of Personality and Social Psychology. https://doi.org/10.1037/a0024777
BibTeX
@article{bem_utts_johnson_2011_must_psychologists,
  title = {Must Psychologists Change the Way They Analyze Their Data?},
  author = {Bem, Daryl J and Utts, Jessica and Johnson, Wesley O},
  year = {2011},
  journal = {Journal of Personality and Social Psychology},
  doi = {10.1037/a0024777},
}